Tuesday, May 4, 2010

Kids and Cars - Let's Save Some Lives

Cars backing over out-of-view children.
Power windows strangling children.
Cars getting inadvertently shifted into gear.
And, of course, children left unattended in hot cars.

“The thing that motivates me more than anything is that it’s all preventable,” Fennell said.

She is not afraid to challenge popular institutions and ideas.

She lobbied to get a Diet Pepsi commercial off the air that featured Cindy Crawford leaving her toddler and baby in her closed SUV on a warm day while she cooled off with a drink. After Fennell complained, Pepsi donated $20,000 to Kids and Cars.

She also helped get a Corvette commercial pulled. Directed by Guy Ritchie, it showed a 10-year-old boy driving the car. She got death threats from Corvette lovers for that one.

When an Arkansas brother and sister died in the trunk of a 2000 GM car last summer, Fennell called for GM to retrofit all its 2000 and 2001 cars with trunk releases.
Cross posted at The Best Nest

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